How to Make Good Mockups

Mockups serve as the visual blueprint of creative concepts and are integral in the design and presentation process. They help clients and stakeholders visualize the end product in a real-world context. By crafting a mockup, designers ensure that their vision is communicated effectively, errors are minimized, and the design is aligned with the objectives of the project. This guide aims to demystify the process of creating mockups that are not only aesthetically pleasing but also serve a practical purpose, ensuring your ideas are understood and appreciated in their best possible light.

Understanding the Basics

What exactly is a mockup? In design terminology, a mockup is a mid-to-high-fidelity representation of the final product, which shows how it’s going to look and feel. Different types of mockups serve various purposes, from static wireframes to dynamic, interactive prototypes. Understanding the type of mockup you need is the first step toward creating a useful design tool.

Tools and Resources

Software Options

The choice of software can have a significant impact on the outcome of your mockup. There are many options available, from Adobe XD, Sketch, and Figma to more specialized tools like Balsamiq for wireframing. However, it’s essential not to overlook newcomers like Lunacy, which is gaining popularity for its intuitive interface and robust features geared towards making design accessible.

Free vs. Paid Tools

With a plethora of free tools at your disposal, the decision to invest in a paid subscription should be weighed against your specific needs. Paid tools often offer more advanced features and support, but free tools can be surprisingly capable. Icons8’s Lunacy, for example, is a free graphic design software for Windows users that’s picking up steam for its advanced features like built-in icons, photos, and vector illustrations which are handy for mockup creation.

Online Resources and Communities

The internet is awash with resources and communities that can assist in the mockup creation process. From tutorial websites to forums like Dribbble and Behance, designers can find templates, inspiration, and feedback from a global community of peers.

Planning Your Mockup

Setting Objectives

Clear objectives for your mockup will guide the design process and inform your decisions. Whether you’re aiming to enhance user experience, pitch a new idea, or test functionality, having clear goals will streamline your efforts.

Research and Inspiration

Good design doesn’t happen in a vacuum. Seeking inspiration from what others have done can spark new ideas and provide insight into current trends. Tools like Icons8’s Lunacy provide built-in assets, which can serve as both inspiration and practical resources, allowing you to design within the software itself.

Sketching Your Ideas

There’s value in stepping back from the computer and sketching your ideas on paper. This allows for rapid iteration and can help solidify your design concept before you commit time to building it digitally.

Designing Mockups

Design Principles to Follow

Effective mockups adhere to fundamental design principles—balance, contrast, hierarchy, and alignment, among others. Aesthetics are important, but the clarity of the design is paramount.

Choosing the Right Colors and Fonts

The right combination of colors and fonts can communicate a mood, establish brand identity, and ensure legibility. Tools like Icons8’s Lunacy offer a rich selection of fonts and color palettes to experiment with, helping you find the perfect match for your design.

Incorporating Branding

Incorporating branding elements like logos, color schemes, and typography ensures that your mockup aligns with the client’s identity and the message they wish to convey. Consistency is key, and a tool that offers an extensive library of assets can make this task much more manageable.

Detailing Your Mockup

Adding Textures and Shadows

Adding textures and shadows can bring a flat design to life, suggesting material and weight. However, it’s important to use them sparingly and purposefully, as overuse can quickly clutter your mockup.

Creating Realistic Reflections

Reflections can add a layer of realism to your mockup, but they must be accurate to the environment and lighting of your scene. Icons8’s Lunacy has features that allow for realistic environmental setups, which can be a real asset when trying to achieve lifelike reflections.

Fine-Tuning with Adjustments

Attention to detail can elevate a good mockup to a great one. Fine-tuning elements like spacing, alignment, and scale is crucial for a polished look. Icons8’s Lunacy, with its pixel-perfect precision, can be a valuable tool for these final adjustments.

Usability and Functionality

Creating a User-Centric Design

A mockup should not only look good but also be intuitive and functional from a user’s perspective. Considering user flow and ease of navigation can lead to a more successful design outcome.

Ensuring Clarity and Coherence

The best mockups are intuitive and straightforward. They guide the viewer’s eye naturally and make it easy to understand the layout and functionality at a glance. With Lunacy’s user-friendly interface, ensuring clarity and coherence becomes much more straightforward, even for complex designs.

Interactive Elements

For digital mockups, adding interactivity can showcase functionality and provide a glimpse into the user experience. Icons8’s Lunacy supports interactive elements, allowing designers to simulate how users will engage with the final product.

Review and Feedback

The Importance of Critique

Constructive criticism is invaluable, providing fresh perspectives and highlighting issues you might have missed. Sharing your mockup with a community of designers or potential users can give you the insights needed to refine your design.

Iterating Based on Feedback

Using the feedback received, you can iterate on your design to enhance its effectiveness. With Lunacy’s collaboration features, getting and implementing feedback is seamless, allowing for real-time design improvements.

Finalizing the Mockup

Preparing for Presentation

When it’s time to present your mockup, how you showcase it can make all the difference. Ensure your presentation tells a story and demonstrates the value of your design.

Exporting Your Mockup

Correctly exporting your mockup is crucial for preserving its quality across different platforms and uses. Icons8’s Lunacy offers various export options, ensuring your mockup looks as intended, whether on a mobile device or a billboard.

Utilizing Mockups

Pitching to Clients or Stakeholders

A compelling mockup can be the deciding factor in winning over clients or stakeholders. It’s your opportunity to make a strong visual argument for your design concept.

Using Mockups in User Testing

Mockups can be an effective tool for user testing, allowing you to gather valuable feedback before the final product is developed. This step can save time and resources by catching potential issues early.

Best Practices

Do’s and Don’ts

There are established best practices to follow and common pitfalls to avoid. Knowing what to do and what not to do can streamline the mockup process and improve the final outcome.

Time-Saving Tips

Efficiency is key in design work. Icons8’s Lunacy, with its vast library of ready-to-use assets and intuitive tools, can significantly cut down on the time it takes to create high-quality mockups.

Common Pitfalls to Avoid


Simplicity often trumps complexity. Overdesigning can distract from the main objectives of the mockup and lead to confusion.

Ignoring Context

A mockup must be appropriate for its intended use case and audience. Ignoring the context can result in a design that feels out of place and fails to connect with its intended users.

Advanced Techniques

Animation in Mockups

Incorporating animation can convey functionality and flow in a way static images cannot. Icons8’s Lunacy supports simple animations, adding another layer of interactivity to your mockups.

Advanced Software Features

Exploring the advanced features of your software can unlock new design possibilities. Lunacy’s continuous updates mean there are always new features to explore and incorporate into your workflow.

Staying Updated

Following Trends

Design trends evolve, and staying abreast of these changes can keep your work fresh and relevant. Icons8’s Lunacy often incorporates trend-driven features and assets, keeping designers at the forefront of the industry.

Continuous Learning

As the design field evolves, so should your skills. Utilize resources like online courses, webinars, and community forums to keep your knowledge up to date.


Good mockups are a foundational element of the design process. They bridge the gap between concept and reality, provide a tangible medium for feedback, and can elevate your design presentations to new heights. By harnessing tools like Icons8’s Lunacy and following the guidelines outlined in this article, you can create mockups that are not only technically sound and visually striking but also resonate with clients and end-users. The right mockup can turn a good idea into a great one, and a great idea into a successful final product.

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